ISM 2010, the international exhibition of confectioneries

From 31st of January to 3rd of February 2010 the “Rakhat” JSC participated on ISM 2010, the international exhibition of confectioneries, which annually holds in Cologne, Germany. In 2010 this largest exhibition of confectioneries celebrated its fortieth anniversary. Statistical data for 2009 year allows to evaluate the popularity and dimensions of the exhibition. ISM 2009 attracted more than 33 000 specialists from 150 countries, and presented to visitors 1351 booths. 66 countries acquainted visitors with their products. Total area of the booths exceeded 100 000 sq. m.Cologne_1

Decision of “Rakhat” JSC to increase the export-oriented share of products had effect in the broadened exposition of products offered. Spacious stand, its design, which is original and recognizable by characteristic details, attracted the attention of great number of visitors of exhibition. Various assortments of presented products, opportunity to taste and to assess the quality of products, to discuss the technological characteristics of production aroused great interest of specialists.Cologne_2

Taking into account, that ISM exhibition brings together a great number of professionals of confectionery production from every corner of the globe, which are discussing advanced trends, annual participating of “Rakhat” JSC is the indisputable proof of the high level of our confectioneries. Cologne_3

The presentation of new batch of candies, which are made of premium white chocolate, took the central place in exposition. Renewed assortment of fudge candies with the compound body and with adding of natural fruity and berry juices aroused the great interest. But the slab chocolate of five sorts – from milky to bitter, with the adding of 80% of cocoa, was the most popular on exhibition. Cologne_4 Moreover, participants and visitors paid attention to new design of packing of fifteen items of sugar-free confectioneries.

High expert evaluation of products, reputation as a reliable and competent partner led to essential growth of confectionery deliveries of “Rakhat” JSC in Germany. Thereby mutual interest in cooperation with other participants of exhibition allows our products to take reputable place in European market.